Press release - 15 January 2021

New transaction carried out by Largillière Finance: Les Eaux Primordiales has raised funds from private investors

Les Eaux Primordiales, the House of Haute Parfumerie, renews its capital and strengthens its financing with two managers/owners of family groups and a family office

Les Eaux Primordiales, the Haute Parfumerie house created by Arnaud Poulain in 2015, has made its mark in less than five years among the world's finest retailers (Harrods, Selfridges, Galeries Lafayette, Liberty, etc.).

Positioned in a very high value-added segment, Les Eaux Primordiales has continued its conquest and continues to open prestigious accounts internationally.

Wishing to equip itself with the means to achieve its ambitions and faithful to its regional roots, Arnaud Poulain has brought in two major industrialists from the Hauts de France: Francis-Charles Pollet, founder of the Promod group, Thierry Letartre, owner of Laboratoires Anios, and Edouard Herbo, founder of the family office Keepers.

The financing provided by these new shareholders will help finance the company's strong growth.

About  Les Eaux Primordiales

Les Eaux Primordiales, a "Haute Parfumerie" company founded in 2015 by Arnaud Poulain, is taking root in the Hauts de France. Its products are distributed through more than 70 exceptional points of sale in France and abroad.


List of Speakers
Investors Thierry Letartre, Francis-Charles Pollet, Edouard Herbo
Company: Les Eaux Primordiales Arnaud Poulain
M&A Advice: Largillière Finance Nicolas Ibanez
Lawyers: Jeausserand Audouard Elodie Cavazza, Marine Amsellem


Arnaud Poulain, President of Les Eaux Primordiales:

"Les Eaux Primordiales is an exceptional human adventure that began five years ago. Despite a complex year in 2020, we have managed to stay on course for growth. The arrival in our capital of great captains of industry will allow the company to continue its growth path with serenity.

I would like to thank the Largillière Finance teams, who were able to put words and figures to my wishes and create a calm and professional climate in this strategic operation for our development."


Nicolas Ibanez, Associate of Largillière Finance:

"Arnaud Poulain has succeeded in bringing Les Eaux Primordiales, a Haute Parfumerie brand, to the top of the luxury goods distribution chain in less than five years. The loyalty of his customers, despite a particular health context, confirms the positioning of the brand and the quality of its products. The financial contribution of the new shareholders will enable the company to continue its strong international growth."

With offices in Paris, Lyon, Nantes, Brussels and Geneva, Largillière Finance is an independent investment bank dedicated to assisting managers and shareholders of small and medium-sized companies with their capital transactions: company sales and acquisitions, financing (capital and/or debt), financial engineering (valuation, etc.) and financial strategy.

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