Press release - 19 November 2021

New transaction carried out by Largillière Finance: The brand of electronic cigarettes Cigusto has raised funds from Carmila

The investment bank Largillière Finance has orchestrated the strengthening of the capital and commercial partnership between Carmila (3rd largest listed shopping center company in Continental Europe) and the e-cigarette and vaping products brand Cigusto.
This merger is materialized by Carmila taking a 30% stake in Cigusto.
Currently established in 86 stores in France, this operation will enable Cigusto to accelerate its strong development. The company aims to have 250 stores by 2025.

Cigusto is the brand selling electronic cigarettes and vaping liquids made in France, founded in 2013 by Hervé Delille and Didier Bourriez, two retail experts.

With 86 outlets, Cigusto is already the leader in electronic cigarettes in shopping malls. The company plans to invest more than €30 million over the next 4 years to become the leading network of vape in France.

Carmila and Cigusto have mandated Largillière Finance to structure the strengthening of their capital and commercial partnership to support the new ambitions of the brand:

  • Opening 250 stores by 2025
  • Development of structuring projects to support growth with the design of its own ERP and a 3,000 m² logistics warehouse
  • Launch of a new website in the summer of 2021 to accelerate e-commerce


List of Speakers

Target: Cigusto Hervé Delille, Didier Bouriez
Investor: Carmila Retail Development Frédéric Després, Thomas Delalande
Advice: Largillière Finance Nicolas Ibanez, Florian Leginy


Nicolas Ibanez, Associate at Largillière Finance:

"We would like to thank the Carmila Group and the founding partners of Cigusto for trusting us to accompany them in this promising and structuring transaction. With this transaction, Cigusto has given itself the means to become one of the European leaders in the market. This is a real success story for this brand, which the Carmila Group is supporting as part of its strategy to incubate promising brands.

This strategic transaction is the 8th transaction of the year 2021 for Largillière Finance in the retail / e-commerce sector".

With offices in Paris, Lyon, Nantes, Brussels and Geneva, Largillière Finance is an independent investment bank dedicated to assisting managers and shareholders of small and medium-sized companies with their capital transactions: company sales and acquisitions, financing (capital and/or debt), financial engineering (valuation, etc.) and financial strategy.

To read

Communiqués de presse

Largillière Finance

Communiqués de presse


Largillière Finance utilise les informations que vous nous fournissez pour vous contacter au sujet de notre contenu, produits et services pertinents. Vous pouvez vous désinscrire de ces communications à tout moment. Pour plus d’informations, consultez notre politique de confidentialité.