Press release - 28 October 2021

New transaction carried out by Largillière Finance: Sale of to the Beauty Success Group

The investment bank Largillière Finance has supported the sale of the French activities of (Brand Avenue SA), the leading Swiss online perfume retailer, to the Beauty Success group, a major French player in private perfumery (online and retail).

This new transaction carried out by the Geneva office of Largillière Finance confirms its expertise in carrying out international transactions, in particular Franco-Swiss ones.

This sale allows (Brand Avenue SA) to refocus on its online perfume sales activities in the heart of the Swiss market. The transaction allows Beauty Success Group to further strengthen its leading position with French works councils, the business targeted by the sale.

With this transaction, Largillière Finance confirms its position as a leading investment bank in French-speaking Switzerland by offering Swiss entrepreneurs broader perspectives in their business transfer operations, in particular during international transactions.


List of Speakers

Target: Franck Letellier
Buyer: Beauty Success Group Philippe Georges
Advice: Largillière Finance Sébastien Aymard
Certified Public Accountant of the Seller: Plafida Société Fiduciaire SA Frédéric Coquoz
Legal Advice of the Buyer: Cabinet Juri-Hoche Me Audrey Jaulhac


Sébastien Aymard, Associate Director of Largillière Finance Switzerland:

"We would like to thank the management of for their trust.
We would also like to thank the Beauty Success group as well as the teams of Plafida Société Fiduciaire SA and the law firm Juri-Hoche, who made this sale possible. This new successful transaction validates our expertise in supporting Swiss entrepreneurs beyond their borders."

With offices in Paris, Lyon, Nantes, Brussels and Geneva, Largillière Finance is an independent investment bank dedicated to assisting managers and shareholders of small and medium-sized companies with their capital transactions: company sales and acquisitions, financing (capital and/or debt), financial engineering (valuation, etc.) and financial strategy.

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