Jean-Paul has spent his entire career in advertising and communication. A passionate entrepreneur for over 40 years, he has created and managed numerous communication agencies in France and abroad.
During his career he has managed the communication of hundreds of brands in all economic sectors.
In particular, he created the Senioragency, a marketing and communication specialist for the 50+ age group, which he has developed in a dozen countries.
He is also at the origin of the implementation of the low cost business model in communication with the creation of TVLowCost, LowCostMedia and DigiLowCost agencies.
By democratizing access to TV advertising, his agency has become the leading TV advertising agency in France by the number of clients and TV spots created.
Finally, he co-founded the independent communication group BIG Success, of which he has just sold the majority of shares to his 6 associates, after a financial operation led by Largillière Finance.
Since then, with his wife Isabelle, co-managers of Tréguer&Tréguer, he has created a new brand of rosé wine in Sardinia, SO CHIC!
Jean-Paul is an unconditional follower of "Common Sense Marketing", see his Youtube channel.
He is also the author of 9 marketing and management books, including "La révolution du low cost" (Dunod), "Le silver marketing" (Dunod), "Les nouveaux marketing" (Dunod) or "Mettez une star dans votre moteur", "Low cost attitude", "Les seniors et Internet"...
He publishes daily on Linkedin.