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Acquisition of La Haute Société by Mediakeys

Press release

07/07/2020

Largillière Finance advises Mediakeys on its acquisition of La Haute Société

The digital strategy agency La Haute Société joins the communication group Mediakeys to create a new agency model. Founded in 2005, the Grenoble-based La Haute Société is a digital strategy consultancy agency. The self-proclaimed “Business Amplifier” agency has 40 employees and reports turnover of €3.5 million. La Haute Société offers a hybrid service to its many major clients, combining five skills dedicated to the design and deployment of digital packages: customer experience, brand content, design, technological development and digital marketing.Following 15 years at the reins of the company and eager to expand internationally, the co-founders Christophe Bernard and Jérôme Balmain have joined Mediakeys, an independent communication group with turnover of €58 million and 500 active clients, which specialises in the deployment of international advertising campaigns.“La Haute Société was looking for a partner able to support it with its plans to create an offer reflecting market requirements. This process kicked off a year ago, and after reviewing many offers and meeting the founders of several groups, LHS and MK chose each other for the suitability of the project, the complementary nature of their offers and the cultural similarities between the two companies, which are focused on flexibility, high-quality advice and pragmatism. ” explained Christophe Bernard, Co-founder of La Haute Société.

With this alliance, Mediakeys secures an additional digital offer to extend the consumer journey and thus reinforces its network in France and overseas.

The La Haute Société teams will join the Mediakeys ecosystem of 17 offices worldwide and a tech lab in Montpellier. The new team has already worked on several projects, including for Vaujany and La Belle Montagne.

 

About Mediakeys (http://www.mediakeys.com/)

Mediakeys is a 100% independent communication group specialising in the deployment of international advertising campaigns. Since its founding in 1993, the Mediakeys group has expanded internationally and now does business in 45 countries. Mediakeys reports turnover of €58 million and has over 500 clients worldwide.

About La Haute Société (http://www.lahautesociete.com/)

La Haute Société is an agency specialising in tailored packages and strategies aimed at winning new clients, transformation and retention. La Haute Société crafts experiences which connect brands and audiences at each stage of the customer journey. Based in Grenoble, La Haute Société has 40 employees and reports turnover of €3.5 million.

 

Stakeholders list:

Buyer : Mediakeys Paul Cahierre
Target : La Haute Société Christophe Bernard, Jérôme Balmain
Buyer M&A Advice : Largillière Finance Nicolas Ibanez, Florian Leginy
Target M&A Advice : In Extenso Finance & Transmission Jessy-Laure Carol, Romain Munier, Joris Delas
Buyer corporate counsel : CMG Legal  Paraskevi Georganta
Target corporate counsel : Lamartine Conseil Cédric Sapede, Gibril Douibi

 

 

Paul Cahierre, President of Mediakeys :

“Mediakeys needed a comprehensive offer to ensure a seamless transition between activation and innovative and effective packages to optimise the consumer journey. I was impressed by the high-quality work done by the La Haute Société teams, their vision, creativity and professionalism. We complement each other perfectly, sharing the same mindset, and joining forces made complete sense.”

 

Nicolas Ibanez, Largillière Finance Partner :

“We are very happy to have supported Paul Cahierre and his group Mediakeys with their external growth strategy. With La Haute Société, Mediakeys builds on its already comprehensive digital offering. La Haute Société has high-quality teams and shares the same philosophy as Mediakeys.”