{"id":3555,"date":"2017-08-17T15:39:55","date_gmt":"2017-08-17T13:39:55","guid":{"rendered":"http:\/\/largilliere-finance.com\/?post_type=transaction&#038;p=3555"},"modified":"2022-05-10T14:26:54","modified_gmt":"2022-05-10T12:26:54","slug":"acquisition-of-groupe-massif-marine-by-chemin-doceans","status":"publish","type":"transaction","link":"https:\/\/largilliere-finance.com\/en\/transaction\/acquisition-of-groupe-massif-marine-by-chemin-doceans\/","title":{"rendered":"Acquisition of Groupe Massif Marine by Chemin d&#8217;Oc\u00e9ans"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>Chemins d\u2019Oc\u00e9ans Group (\u20ac 24 million) \u2013 led by Pierre Trauchessec \u2013 accelerates its growth by acquiring Groupe Massif Marine (\u20ac 14 million), a major player in yachting on the French Atlantic coast<\/strong><\/p>\n<p>Groupe Chemins d\u2019Oc\u00e9ans, a leader in yachting on the French Mediterranean coast, acquires the entire Groupe Massif Marine. This new acquisition comes less than two years after Technic Marine\u2019s acquisition in November 2015.<\/p>\n<p>Created in 1980, Groupe Massif Marine is an exclusive pleasure boat dealer of the B\u00e9n\u00e9teau and Four Winns brands of the B\u00e9n\u00e9teau Group \u2013 the world\u2019s leading manufacturer of pleasure boats. With five locations, it has developed in strategic areas such as Quiberon Bay and the C\u00f4te d\u2019Azur.<\/p>\n<p>With a turnover of nearly \u20ac 14 million in 2016 with exclusivity of its distribution contracts and the port capacity of its catchment areas, Groupe Massif Marine represents a strategic takeover for Groupe Chemins d\u2019oc\u00e9ans.<\/p>\n<p>Financing of the acquisition for Groupe Chemins d\u2019Oc\u00e9ans is made by private investors and a regional banking pool composed of bpifrance Languedoc-Roussillon and Cr\u00e9dit Agricole Languedoc.<\/p>\n<p><strong><u>About Groupe Chemins d\u2019Oc\u00e9ans<\/u><\/strong>\u00a0(<a href=\"http:\/\/www.cheminsdoceans.com\/\">www.cheminsdoceans.com<\/a>)<\/p>\n<p>Created in 2004, the Chemins d\u2019Oc\u00e9ans Group is a top-ranking referent player in yachting on the French Mediterranean coast (\u20ac 24 million in sales before the acquisition of Groupe Massif Marine). It is the exclusive concession holder for the B\u00e9n\u00e9teau and Lagoon brands of the B\u00e9n\u00e9teau Group (world leader in the pleasure craft sector).<\/p>\n<p>Integrated group, it accompanies its customers on a global offer: sale of new or used boats, deck hardware, technical workshop, \u2026 from its two geographic poles (Mediterranean and Atlantic), its 6 concessions and reference sites, its 8 stores and nearly 90 employees.<\/p>\n<p><strong><u>Stakeholders List :<\/u><\/strong><\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px;\"><strong>Buyer : Groupe Chemins d\u2019Oc\u00e9ans<\/strong><\/td>\n<td style=\"width: 50%; height: 24px;\">Pierre Trauchessec<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px;\"><strong>Target : Groupe Massif Marine<\/strong><\/td>\n<td style=\"width: 50%; height: 24px;\">Martine Vaslin, Thierry Fablet<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px;\"><strong>Buyer Advisor : Largilli\u00e8re Finance<\/strong><\/td>\n<td style=\"width: 50%; height: 24px;\">Paul Bougnoux, Shamir Razavhoussen<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px;\"><strong>Buyer Corporate Lawyer : PLMC Avocats<\/strong><\/td>\n<td style=\"width: 50%; height: 24px;\">Renaud Francin<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px;\"><strong>Bank financing : bpifrance Languedoc-Roussillon<\/strong><\/td>\n<td style=\"width: 50%; height: 24px;\">William Demaizi\u00e8re<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px;\"><strong>Cr\u00e9dit Agricole Languedoc<\/strong><\/td>\n<td style=\"width: 50%; height: 24px;\">Matthieu Renard Valero<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"template":"","secteur":[79],"expertise":[52],"class_list":["post-3555","transaction","type-transaction","status-publish","hentry","secteur-autres-en","expertise-acquisitions-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Acquisition of Groupe Massif Marine by Chemin d&#039;Oc\u00e9ans - Largilli\u00e8re<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/largilliere-finance.com\/en\/transaction\/acquisition-of-groupe-massif-marine-by-chemin-doceans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acquisition of Groupe Massif Marine by Chemin d&#039;Oc\u00e9ans - Largilli\u00e8re\" \/>\n<meta property=\"og:description\" content=\"Chemins d\u2019Oc\u00e9ans Group (\u20ac 24 million) \u2013 led by Pierre Trauchessec \u2013 accelerates its growth by acquiring Groupe Massif Marine (\u20ac 14 million), a major player in yachting on the French Atlantic coast Groupe Chemins d\u2019Oc\u00e9ans, a leader in yachting on the French Mediterranean coast, acquires the entire Groupe Massif Marine. 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