{"id":5608,"date":"2021-10-28T16:42:23","date_gmt":"2021-10-28T14:42:23","guid":{"rendered":"http:\/\/largilliere-finance.com\/2021\/10\/28\/nouvelle-operation-realisee-par-largilliere-finance-cession-de-1000parfums-ch-au-groupe-beauty-success\/"},"modified":"2025-01-14T12:27:30","modified_gmt":"2025-01-14T11:27:30","slug":"new-transaction-carried-out-by-largilliere-finance-sale-of-parfumerie-privee-com-to-the-beauty-success-group","status":"publish","type":"post","link":"https:\/\/largilliere-finance.com\/en\/new-transaction-carried-out-by-largilliere-finance-sale-of-parfumerie-privee-com-to-the-beauty-success-group\/","title":{"rendered":"New transaction carried out by Largilli\u00e8re Finance: Sale of parfumerie-privee.com to the Beauty Success Group"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>The investment bank Largilli\u00e8re Finance has supported the sale of the French activities of parfumerie-privee.com (Brand Avenue SA), the leading Swiss online perfume retailer, to the Beauty Success group, a major French player in private perfumery (online and retail).<\/strong><\/p>\n<p style=\"text-align: justify;\">This new transaction carried out by the Geneva office of Largilli\u00e8re Finance confirms its expertise in carrying out international transactions, in particular Franco-Swiss ones.<\/p>\n<p style=\"text-align: justify;\">This sale allows parfumerie-privee.com (Brand Avenue SA) to refocus on its online perfume sales activities in the heart of the Swiss market. The transaction allows Beauty Success Group to further strengthen its leading position with French works councils, the business targeted by the sale.<\/p>\n<p style=\"text-align: justify;\">With this transaction, Largilli\u00e8re Finance confirms its position as a leading investment bank in French-speaking Switzerland by offering Swiss entrepreneurs broader perspectives in their business transfer operations, in particular during international transactions.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Stakeholders in the operation:<\/strong><\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 120px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 58.6061%; height: 24px;\"><strong>Target: parfumerie-privee.com<\/strong><\/td>\n<td style=\"width: 41.3939%; height: 24px;\">Franck Letellier<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 58.6061%; height: 24px;\"><strong>Buyer: Beauty Success Group<\/strong><\/td>\n<td style=\"width: 41.3939%; height: 24px;\">Philippe Georges<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 58.6061%; height: 24px;\"><strong>Advice: Largilli\u00e8re Finance<\/strong><\/td>\n<td style=\"width: 41.3939%; height: 24px;\">S\u00e9bastien Aymard<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 58.6061%; height: 24px;\"><strong>Certified Public Accountant of the Seller: Plafida Soci\u00e9t\u00e9 Fiduciaire SA<\/strong><\/td>\n<td style=\"width: 41.3939%; height: 24px;\">Fr\u00e9d\u00e9ric Coquoz<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 58.6061%; height: 24px;\"><strong>Legal Advice of the Buyer: Cabinet Juri-Hoche<\/strong><\/td>\n<td style=\"width: 41.3939%; height: 24px;\">Me Audrey Jaulhac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><strong>S\u00e9bastien Aymard, Associate Director of Largilli\u00e8re Finance Switzerland:<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>&#8220;We would like to thank the management of parfumerie-privee.com for their trust.<\/em><br \/>\n<em>We would also like to thank the Beauty Success group as well as the teams of Plafida Soci\u00e9t\u00e9 Fiduciaire SA and the law firm Juri-Hoche, who made this sale possible. This new successful transaction validates our expertise in supporting Swiss entrepreneurs beyond their borders.&#8221;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The investment bank Largilli\u00e8re Finance has supported the sale of the French activities of parfumerie-privee.com (Brand Avenue SA), the leading Swiss online perfume retailer, to the Beauty Success group, a major French player in private perfumery (online and retail). This new transaction carried out by the Geneva office of Largilli\u00e8re Finance confirms its expertise in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":5894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-5608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New transaction carried out by Largilli\u00e8re Finance: Sale of parfumerie-privee.com to the Beauty Success Group - Largilli\u00e8re<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/largilliere-finance.com\/en\/new-transaction-carried-out-by-largilliere-finance-sale-of-parfumerie-privee-com-to-the-beauty-success-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New transaction carried out by Largilli\u00e8re Finance: Sale of parfumerie-privee.com to the Beauty Success Group - Largilli\u00e8re\" \/>\n<meta property=\"og:description\" content=\"The investment bank Largilli\u00e8re Finance has supported the sale of the French activities of parfumerie-privee.com (Brand Avenue SA), the leading Swiss online perfume retailer, to the Beauty Success group, a major French player in private perfumery (online and retail). This new transaction carried out by the Geneva office of Largilli\u00e8re Finance confirms its expertise in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/largilliere-finance.com\/en\/new-transaction-carried-out-by-largilliere-finance-sale-of-parfumerie-privee-com-to-the-beauty-success-group\/\" \/>\n<meta property=\"og:site_name\" content=\"Largilli\u00e8re\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-28T14:42:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-14T11:27:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/largilliere-finance.com\/wp-content\/uploads\/2021\/10\/Parfumerie-Privee.png\" \/>\n\t<meta property=\"og:image:width\" content=\"282\" \/>\n\t<meta property=\"og:image:height\" content=\"129\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Robin Milome\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Milome\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/largilliere-finance.com\\\/en\\\/new-transaction-carried-out-by-largilliere-finance-sale-of-parfumerie-privee-com-to-the-beauty-success-group\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/largilliere-finance.com\\\/en\\\/new-transaction-carried-out-by-largilliere-finance-sale-of-parfumerie-privee-com-to-the-beauty-success-group\\\/\"},\"author\":{\"name\":\"Robin Milome\",\"@id\":\"https:\\\/\\\/largilliere-finance.com\\\/en\\\/#\\\/schema\\\/person\\\/e3312e67fc52fd17d0097135e365d1f3\"},\"headline\":\"New transaction carried out by Largilli\u00e8re Finance: Sale of parfumerie-privee.com to the Beauty Success Group\",\"datePublished\":\"2021-10-28T14:42:23+00:00\",\"dateModified\":\"2025-01-14T11:27:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/largilliere-finance.com\\\/en\\\/new-transaction-carried-out-by-largilliere-finance-sale-of-parfumerie-privee-com-to-the-beauty-success-group\\\/\"},\"wordCount\":278,\"image\":{\"@id\":\"https:\\\/\\\/largilliere-finance.com\\\/en\\\/new-transaction-carried-out-by-largilliere-finance-sale-of-parfumerie-privee-com-to-the-beauty-success-group\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/largilliere-finance.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Parfumerie-Privee.png\",\"articleSection\":[\"Press release\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/largilliere-finance.com\\\/en\\\/new-transaction-carried-out-by-largilliere-finance-sale-of-parfumerie-privee-com-to-the-beauty-success-group\\\/\",\"url\":\"https:\\\/\\\/largilliere-finance.com\\\/en\\\/new-transaction-carried-out-by-largilliere-finance-sale-of-parfumerie-privee-com-to-the-beauty-success-group\\\/\",\"name\":\"New transaction carried out by Largilli\u00e8re Finance: Sale of parfumerie-privee.com to the Beauty Success Group - 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