FR

Our transactions

Activity :
Tech & Digital

Customer :
parfumerie-privee.com

Acquirer :
Beauty Success

Advice :
Sébastien Aymard

About Largillière Finance

With offices in Paris, Nantes, Brussels and Geneva, Largillière Finance is an independent investment bank dedicated to assisting managers and shareholders of small and medium-sized companies with their capital transactions: company sales and acquisitions, financing (capital and/or debt), financial engineering (valuation, etc.) and financial strategy.

Sales - 2021

Sale of parfumerie-privée.com to the Beauty Success Group

The investment bank Largillière Finance has supported the sale of the French activities of parfumerie-privee.com (Brand Avenue SA), the leading Swiss online perfume retailer, to the Beauty Success group, a major French player in private perfumery (online and retail).

This new transaction carried out by the Geneva office of Largillière Finance confirms its expertise in the successful completion of international transactions, particularly between France and Switzerland.

This sale allows parfumerie-privee.com (Brand Avenue SA) to refocus on its online perfume sales activities in the heart of the Swiss market. The transaction allows Beauty Success Group to consolidate its leading position with French works councils, the business targeted by the divestment.

With this transaction, Largillière Finance confirms its position as a leading investment bank in French-speaking Switzerland by offering Swiss entrepreneurs broader perspectives in their business transfer operations, in particular during international transactions.

Sébastien Aymard, Managing Partner of Largillière Finance Switzerland:

“We would like to thank the management of parfumerie-privee.com for their confidence.
We would also like to thank the Beauty Success group as well as the teams of Plafida Société Fiduciaire SA and the law firm Juri-Hoche, who made this sale possible. This new successful transaction validates our expertise in supporting Swiss entrepreneurs beyond their borders.”

With more than 35 employees, a strong international presence and nearly 30 operations in 2022, Largillière Finance confirms its leader position in small and midcap in France.

2021 – Fusions & Acquisitions – Opérations Small Cap – Banque d’affaires – France 2021 – Capital investissement – Opérations LBO Small Cap – Banque d’affaires – France

Investment Banking: Growth Dynamics: Silver Trophy 2022 M&A Advisory: Retail & Consumer Goods, FIG, TMT, Industry: 2021 Silver Trophy.

About Largillière Finance

With offices in Paris, Nantes, Brussels and Geneva, Largillière Finance is an independent investment bank dedicated to assisting managers and shareholders of small and medium-sized companies with their capital transactions: company sales and acquisitions, financing (capital and/or debt), financial engineering (valuation, etc.) and financial strategy.

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