Campus Agency, specializing in event communication targeting students, joins the regional press group Centre France, which is pursuing its diversification strategy and thus expanding its audience. This sale was advised by Largillière Finance.
Originally created 70 years ago as a magazine, Groupe Campus acts as the link between brands and students (18-25 years old) across the entire French national territory. The agency offers 360° communication devices, thanks to exclusive partnerships with over 800 campuses and 1,000 student associations. It designs tailor-made communication plans for each client, adapted to their needs and issues, through physical touchpoints (events, festivals, pop-up campuses & trade shows…) or digital solutions (visibility or display solutions).
Based in Bagnolet (Paris region), Campus employs 26 people and generated revenue of over €4 million in 2024, with sustained growth of +20%. Its prospects are promising, driven by the loyalty of major accounts (tech, banking, consumer goods, digital, national education players, etc.) and the expansion of its customer portfolio.
Strong synergies with the activities of the Centre France group
Founded in Clermont-Ferrand with the creation of the newspaper La Montagne in 1919, the Centre France press group publishes newspapers, including eight daily and nine weekly titles. Its 1,448 employees are spread across a dozen activities, including events, advertising, media solutions, consulting, and training, generating revenue of €158 million.
For Soizic Bouju, Managing Director of the Centre France group: “This partnership is a great opportunity for a local media outlet, present across one fifth of the national territory. It will enable us to deploy new levers for growth, revenue, and synergies. This is an important step toward rejuvenating our audiences, in line with our positive values and our mission to serve as many people as possible.”
This acquisition of a stake paves the way for national expansion, in coherence with the group’s events activities (ESJ PRO, themed trade shows…). It marks a new milestone in the group’s diversification strategy and will enable the development of new offerings.
Campus retains its DNA and management team
The original founders of Campus remain at the helm to maintain and develop the teams’ expertise.